Having a wardrobe/box full of branded makeup is many cosmetic lovers' wishes and whim. Some may purchase a local brand's lip and cheek palette, while others like Veil Sunset Light Primer. This instinct follows the fundamental rule of different people, different budgets and different preferences.
This blog has curated a list of websites where you can buy high-end and low-end makeup and skincare products. Makeup applicators like the blender, 5 Piece Makeup Brush Set, etc., are also available on these websites.
Let's dwell deeper.
- Nykaa
Nykaa is a well-known website that caters to the demand for makeup products from several high and low-end brands. Be it skincare, makeup, or hair care, it stocks and sources various products.
Nykaa also offers excellent discounts on the products often. Maybelline, Lakme, etc., are amongst the most purchased brands. The website has been creatively designed, and the color combination is a perfect theme for a category like makeup. They have a mobile app, too, where the company reaches out to its potential customers very quickly. The brand has ensured a significant digital presence in the form of an app, websites, and video marketing. The ads feature well-known celebrities.
- Sugar cosmetics
The website will serve you according to your needs. Whether you have oily skin or dry skin, sugar cosmetics has got you covered. The brand goes beyond selling makeup products. It also creates tutorials having diverse content like how to do makeup if your skin is oily, tricks for applying perfect eyeliner, facelifts, etc. Sugar produces matte lipsticks, retinol, Lip and Cheek Palette, cleansers, hydrating mists, etc.
- Myglamm
This brand was launched by couturier to the stars Manish Malhotra with European beauty brand, MyGlamm. This premium beauty brand has a fantastic collection ranging from uber-luxe eye palettes to lip glosses & lipsticks, nail lacquers to blushes and highlighters and much more, as its limited-edition products. Apart from a wide range of products, the store has a commendable marketing strategy.
- Veil cosmetics
The brand needs no introduction. Veil color palettes, Veil Sunset Light Primer, complexion fix concealer, mattifying balm, etc., are some of their hero products. You can create your entire premium vanity collection from the website.
- Beauty hot pepper
Japan's online store - Beauty Hot Pepper is ranked among the top makeup websites. The website is not just selling products but also offers salon services in the region.
- Ulta beauty
Big brands like Murad, Estee Lauder, Fenty beauty, etc., can be purchased here. You do not need to search physical stores to pick up your favorite brands; websites like Ulta Beauty combine all the brands. The attractive website design will persuade you to buy something.
- Her beauty. Co
This website blogs about skin-related issues, the fashion industry, and the beauty industry. The website has a political face as well. It has openly criticized the ongoing Russia and Ukrainian conflict under the slogan 'Stop Putin Stop War'.
Sally Beauty, Vogue girl, Booksy, Belly, Oriflame, Sephora, Natural, Salon Board, etc., are other suggestions to purchase makeup, skincare, and hair care products from renowned brands.
A Small Analysis Of Beauty Websites
According to the survey, the most visited beauty website in the current year 2022 is xiaohongshu. This is followed by the websites like Beauty Hot Pepper and Sephora, respectively. Ulta beauty secured the rank bridge.
This ranking is conducted every month. The metric for calculating the rank is 'pages per visit.' This is estimated by dividing the website's views by the number of visitors.
Another metric for ranking is bounce rate. It means the rate at which a visitor closes the website after viewing a single page. These parameters are combined to determine the ranking.Hope you can now decide which website to approach for your product types, be it 5 Piece Makeup Brush Set, Lip And Cheek Palette, or Primer, to name a few.
